Jo's story

Jo raised an incredible £8,000 in loving memory of her mother to give back to the brave people who went to her mother’s rescue 30 years ago. 
Jo walking out to sea to retrieve a boat wearing RNLI kit.

Photo: Martin Cavaney

Jo walking out to sea to retrieve a boat wearing RNLI kit.

Why did you choose to fundraise for the RNLI?

In 1988 my Mum tragically died is a scuba diving accident when I was only 11. The sad death was boxed and forgotten and I was never allowed to grieve for my Mum. I struggled for many years with the trauma following that days events. Last year, 2018 marked the 30th anniversary and after many years of intense trauma therapy, I finally felt strong enough to give something back to the brave people that came to my Mum's rescue.

What’s your favourite thing about the RNLI?

The RNLI are amazing, brave people who put their own lives at risk for others.

Jo looking out to sea

Photo: Martin Cavaney

Jo raised £8,000 for St David’s Lifeboat and Little & Broadhaven Lifeboat, the 2 stations that went to Mums rescue.

What did you do to fundraise for the RNLI?

I have my own face painting business, Artistic Tinker. I organised a fun day with a range of activities from face painting, unicorn pony rides, superhero and princess visits, inflatables, crafts, a very generous raffle and a very special white dove release in loving memory of my Mum #thisoneisformymum.

How much did you raise?

My target was £1,000 which I hit in 3 days. In just 8 months I raised £8,000. All money raised was shared between St David’s Lifeboat and Little and Broadhaven Lifeboat, the 2 stations that went to Mum's rescue.

Photo of Jo's mum

Photo: Jo Durnford

Jo raised funds in loving memory of her mum #thisisformymum

What did you enjoy the most about fundraising for the RNLI?

The whole fundraising experience was both rewarding and difficult as it played a huge part in my healing process. I had contact with both St David’s and Little and Broadhaven lifeboat stations from the start, I even went down to meet them to handover the money. The were so amazingly supportive, they even took me out on the boat to the exact spot at Skomer Island where Mum died. I hope that the money I raised will prevent another child loosing their Mummy.

Do you have any top tips for fundraising?

Fundraising was extremely hard work and an emotional rollercoaster for me, but the end result was far better than I could ever have hoped for.

What would you say to someone thinking about fundraising for the RNLI?

I would urge you to help these incredible people to help continue to save lives at sea. The RNLI need to get the recognition that the truly deserve. They will always be my heroes thank you.