Our partnership with Nicholson’s pubs has launched
Promoting our Respect the Water campaign safety messaging to the target male audience is really important as men account for over three-quarters of coastal deaths each year. As part of the way we’re reaching this audience, this summer we’ve set up a six-week partnership with Nicholson’s pubs which launched on Wednesday (31 May).
Across their 78 sites in the UK and Ireland, Nicholson’s will be helping to spread our Respect the Water safety messages as well as donating money to the RNLI during their Fish Festival.
Something smells fishy – it’s Nicholson’s fish menu!
Nicholson’s have developed a limited edition fish menu just for the partnership with 50p from every dish sold being donated to the RNLI. Their dishes include scampi, crab and lemon sole, and there’s even the option to enjoy some ‘Fish and Fizz’. It’s estimated that this will raise an amazing £28,000!
If you’d like to find out where your local Nicholson’s pub is, please click here.
Getting Nicholson’s staff involved
As well as the Fish Festival, a big aim of the partnership is to engage Nicholson’s staff to get behind the partnership and share the Respect the Water messaging with their customers. The key messages they’ll be sharing are:
- If you find yourself unexpectedly in cold water – float for 60-90 seconds to let cold water shock pass and regain control of your breathing. This will increase your chances of survival.
- If you see someone else in trouble in the water – call 999 or 112 and ask for the Coastguard.
Each of the Nicholson’s pubs will be provided with pub packs which contain Respect the Water stickers, beer mats, disposable pint glasses, washroom posters and pin badges. This will help the staff be able to raise awareness of our water safety messages and have some fundraising materials to run events in their community.
We’re also training up staff at several of the Nicholson’s pubs in the London area on how to use throw bags to save lives when people get into trouble in the water near their venue, which is part of the throw bag pilot that we announced in April. Our Community Safety Partner, Guy Addington, has already delivered a successful training session with eight of the staff from The Horniman at Hays pub, with more training sessions being delivered in the coming weeks.
Speaking about their partnership with us, the Marketing Manager at Mitchell & Butlers (the group Nicholson’s is part of), Annette Middleton, said:
‘We’re thrilled to support the RNLI’s Respect the Water campaign. Pubs are a thoroughly British institution, part of the very fabric of our culture, and we see the RNLI charity in exactly the same way. At Nicholson’s we place great emphasis on the safety of our customers, but supporting the RNLI gives us an opportunity to go beyond our customers and hopefully educate a wider audience about the potential dangers of water.’