Mayday is coming!

This May sees the return of Mayday, the RNLI’s yellow welly-themed annual fundraising campaign, and we’re excited to tell you how you can get involved.
A baker and RNLI crew standing on a beach

Photo: RNLI

This year, Mayday will run for the whole month of May across the UK and Ireland, providing a bigger window for our fabulous fundraisers to run their fantastic events and activity. We’ll be asking people to ‘do your bit, fund our kit’ and help raise £750,000 to fund vital kit for our volunteer lifeboat crews. Every penny raised through Mayday will help kit out our brave lifeboat crews so they’re ready to face the harshest conditions at sea. It costs £1,593 to fully kit an all-weather lifeboat crew member and having the right kit can make the crucial difference when saving lives at sea.

We know that Mayday will only be a success if our fantastic fundraisers, crews and staff get behind the campaign and give it some welly! So please do your bit to fund our kit. The sky’s the limit when it comes to fundraising. We’ll be encouraging people to do anything from wearing wellies to work or hosting a cake bake to doing a sponsored walk or cycle. The new Mayday microsite is due to go live in March at, where people will be able to request a pack providing fundraising ideas, tips and advice. We can’t wait to see all the wonderful fundraising activity taking place throughout May.

If you’d like to shout about Mayday, or tell everyone what you’re doing, please use #MaydayEveryDay on your Facebook page or Twitter if you have it – you might even inspire somebody else to fundraise too!

However you choose to get involved, you’ll be helping to give our lifesavers everything they need to save lives at sea and we’re hoping that with your support we can make this year’s campaign the best Mayday yet!