Introducing this year’s face-to-face fundraisers
As many of you know, our 150-strong team of face-to-face fundraisers act as ambassadors for the RNLI talking about almost anything to do with the charity. This is important for the RNLI as they build on the great work of our volunteer fundraisers who relentlessly raise awareness of the RNLI each and every day.
Sharing safety messages
The teams you see out on the beaches, lifeboat stations and at events throughout the UK and Ireland have been thoroughly trained on what the charity does on an international, national and local level. This is so that wherever the conversation flows, they can find something great to inspire each person about the RNLI.
The training helps them to raise funds for the RNLI, but also to talk confidently about how people can help to keep themselves safer this summer and beyond. The team will be sharing key beach safety messages, and in the last few years they have helped to support the Respect the Water campaign and bring the ‘float to live’ message to life.
During the summer, the team will speak to hundreds of thousands of people with targeted and relevant safety messages with the aim of this leading to a lifesaving behaviour change. This is crucial for our drowning prevention work.
If you’ve ever wondered what the face-to-face training looks like, take a look at this short film that highlights the main training event held centrally in Poole in June and hear from some of this year’s fundraisers.
We’re thrilled to announce that we’re only two weeks into the summer season, and the team have already shared more than 36,000 prevention safety messages and have inspired over 3,000 new supporters … looks like the training did the trick!
Working in our communities
The face-to-face team enjoy working collaboratively in the local community alongside RNLI volunteers – each supporting the other to achieve their goals. Working like this helps the team to inspire around 16,500 new supporters each year, which contributes £3.5 million annually to the RNLI.
Annabelle Hobson, Senior Face-to-Face Manager says:
‘The energy of the teams as they start their summer is fantastic! The teams have been welcomed into the local communities and have already been standing shoulder to shoulder with our volunteer fundraisers at lifeboat stations. They’ve also been working with lifeguards on beaches sharing prevention messages, making a positive impact to the lifeguards’ beach management.
‘These face-to-face roles are great for not only engaging with and often hard to reach audience of 16-45-year-olds, but also helping to ensure that members of the public learn something new about the RNLI and stay safer when near water.
‘So far this season the weather has been fantastic and we’re excited to see what the summer brings. If you see any of our face-to-face fundraisers out and about, be sure to say hello!’
Each year we recruit more face-to-face fundraisers, so if you know of somebody that may be keen to join the team next year, then please let them know that we start recruiting in January.