Getting ready for our Respect the Water campaign

It’s confirmed – our Respect the Water campaign launches on 23 May!
Respect the Water - float to live

Photo: RNLI

We’re now in the fifth year of this lifesaving campaign and we will be using the ‘float to live’ message again as it went down so well last year with our target audience of 16-39-year-old men.

To help us develop our float messages even more, we’ve been working again with experts – including Professor Mike Tipton – from the University of Portsmouth. This has involved carrying out research and practical trials this year to understand that minimum physical activity required to stay afloat.

The aim of these trials and research is to help to give you and members of the public more information to increase your chances of survival if you find yourself in difficulty in the water.

We can all help to save lives

Last year we heard from seven people who claimed that the Respect the Water float technique helped save their life. It’s thanks to you that the float messages have been spread and lives saved – so thank you for being a part of saving lives.

In the next few months we’ll be sharing these survivor stories with you, as well as all the resources you may need to support this year’s campaign.

Stay tuned to the Volunteer Zone for more information about Respect the Water.