A welly amazing amount raised in our Mayday campaign!

For Mayday this year, you’ve helped us to raise an amazing £40,000 more than for last year’s campaign!
RNLI yellow welly

Photo: Carrie Garrad

Whether you bought or made cakes, took part in a welly waddle, a quiz or raised money at an event (and so much more) – we want to thank you for getting involved in Mayday 2017.

The final income figure raised for Mayday is £607,316! (that’s a lot of welly boots for our crew!) And although the income target wasn’t quite reached, we spent less money on the campaign, so the return on investment improved significantly.

We’ve also reached over 14 million people through our PR activity for the second year in a row, as well as reaching over 1 million people on our social media channels – which is a great achievement. Thank you for spreading the word about Mayday and encouraging your friends, family and members of the public to ‘do your bit to fund our kit’.

Richard Lee, our Marketing Manager for the Mayday campaign, says:

‘Thank you to everyone that took part in Mayday 2017 and doing your bit to fund our kit. It always amazes me at the commitment of our fundraisers and I’m looking forward to seeing what we can for the campaign in 2018.’

Thank you again – we hope you’re ‘welly’ proud of this result!