Over £6,000 raised for the RNLI thanks to Cornish rugby star
A charity beer named after Cornwall’s favourite rugby son, Jack Nowell, has raised over £6,000 for the RNLI.
Over 100,000 pints of the Cousin Jack Ale raised £6,350.40 for the RNLI through the St Austell Brewery Charitable Trust.
The traditional Cornish Pale Ale, which was crafted on St Austell Brewery’s Small Batch, launched in January to coincide with the start of the Six Nations Rugby tournament, with 5p from every pint going to the RNLI.
Rising rugby star Jack Nowell, who was recently named on the forthcoming British and Irish Lions tour of New Zealand, became St Austell Brewery’s Charitable Trust ambassador in 2016. Jack’s father is a trawlerman and the family have had a close connection with their local Penlee RNLI lifeboat for many years.
Jack said: 'A big thank you to everyone who enjoyed a pint of Cousin Jack. It’s a great amount raised for the RNLI through the Charitable Trust, thanks to this success I hope we can make it a yearly event.'
Community Fundraising Manager at the RNLI Ellie Walker said: 'The RNLI is delighted that St Austell Brewery and Jack Nowell have supported the charity in such a fantastic way, the Cousin Jack beer has been hugely successful and an enjoyable venture for everyone.
'Jack is a great ambassador for the RNLI and St Austell Brewery, we’re very lucky to have their support and we’re very much looking forward to working with them again in the future.'
The ale, which was sold in pubs throughout the Westcountry, sold over double the amount anticipated by the Brewery, making the beer a real success.
Martin Breading, National Sales Director for St Austell Brewery, said: 'We were delighted when Jack chose to support the RNLI through the Cousin Jack beer, and the success of it has been phenomenal. The sales far exceeded our expectations and we hope to do something similar next year to continue raising money for charities through our charitable trust.'
The funds from the beer will be used for vital training and equipping the RNLI’s volunteer crews.
Ellie added: 'The £6350.40 raised is truly phenomenal and will directly support the RNLI’s lifesaving work in the South West.'
Key facts about the RNLI
The Royal National Lifeboat Institution is the charity that saves lives at sea. Our volunteers provide a 24-hour search and rescue service in the United Kingdom and Ireland from 238 lifeboat stations, including four along the River Thames and inland lifeboat stations at Loch Ness, Lough Derg, Enniskillen and Lough Ree. Additionally the RNLI has more than 1,000 lifeguards on over 240 beaches around the UK and operates a specialist flood rescue team, which can respond anywhere across the UK and Ireland when inland flooding puts lives at risk.
The RNLI relies on public donations and legacies to maintain its rescue service. As a charity it is separate from, but works alongside, government-controlled and funded coastguard services. Since the RNLI was founded in 1824 our lifeboat crews and lifeguards have saved at least 140,000 lives. Volunteers make up 95% of the charity, including 4,600 volunteer lifeboat crew members and 3,000 volunteer shore crew. Additionally, tens of thousands of other dedicated volunteers raise funds and awareness, give safety advice, and help in our museums, shops and offices.
Learn more about the RNLI
Contacting the RNLI - public enquiries
Members of the public may contact the RNLI on 0300 300 9990 or by email.
The RNLI is a charity registered in England and Wales (209603) and Scotland (SC037736). Charity number 20003326 in the Republic of Ireland