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A swap at the top at Bembridge RNLI lifeboat station

Lifeboats News Release

It’s all change at the top at Bembridge RNLI Lifeboat Station this week as two committed volunteers step down from their roles.

John Keyworth, new Lifeboat Operations Manager at Bembridge RNLI


John Keyworth, new volunteer Lifeboat Operations Manager at Bembridge RNLI

Mike Samuelson, volunteer Lifeboat Operations Manager (LOM), and John Keyworth, the station’s long-serving volunteer Lifeboat Press Officer (LPO) and Deputy Launching Authority, have both vacated their roles after years of dedication and service.

But, in a happy twist of fate, neither will be saying farewell to the lifeboat charity, for they are both simply swapping roles with each other, meaning they will continue to help save lives at sea for years to come.

Mike Samuelson, who has been the LOM since 2011, celebrated his 70th birthday over the weekend, at which point he is required to step down from the role. With John, who has been the LPO and has been involved at Bembridge RNLI since 1979, lined up as his successor the ideal opportunity presented itself for them to switch roles.

John therefore has taken on the managerial role of LOM, who is responsible for the running of the station and overall decisions on when to launch the lifeboat. Meanwhile Mike will turn his hand to writing news releases, supplying local and media with videos and photos, and managing the station’s social media channels.

John Keyworth, who has been the press officer for 10 years, said: ‘This is a fantastic opportunity for me. I know the crew really well after all these years and having done the press role for some time the when the LOM role became available it seemed like a natural fit and a new challenge. Mike has done a fantastic job and, to use a marine metaphor, I’m pleased to be taking control of a ship he has steered so steadily for the last few years.’

Mike Samuelson added: ‘It’s been a great experience looking after the station, but turning 70 sadly means I can no longer continue. But I am delighted to be able to remain involved and manage the station’s reputation publicly, as raising awareness of our rescues is so crucial in getting people to support us financially. I’m looking forward to continuing to work with the crew in my new role. I also plan to continue as a volunteer visits guide, as well as a member of the our Education team and Coastal Safety team.’

Bembridge has had an RNLI lifeboat station since 1867, and it remains a popular visitor attraction for islanders and holidaymakers. In 2016 the stations two lifeboats launched a combined total of 45 services, rescuing 83 people in total. So far in 2017 they have launched on service 3 times and rescued 4 people.

RNLI supporters can follow Bembridge RNLI’s rescues and other stories on Facebook here and Twitter by clicking here

RNLI media contacts

  • Mike Samuelson, Bembridge RNLI volunteer Lifeboat Press Officer, on 07785 593254 or
  • Tim Ash, RNLI Public Relations Manager (London/East/South East) on 0207 6207426, 07785 296252
  • For enquiries outside normal business hours, contact the RNLI duty press officer on 01202 336789
Mike Samuelson, new volunteer Lifeboat Press Officer at Bembridge RNLI


Mike Samuelson, new volunteer Lifeboat Press Officer at Bembridge RNLI
Mike Samuelson and John Keyworth


Mike Samuelson and John Keyworth

Key facts about the RNLI

The Royal National Lifeboat Institution is the charity that saves lives at sea. Our volunteers provide a 24-hour search and rescue service in the United Kingdom and Ireland from 238 lifeboat stations, including four along the River Thames and inland lifeboat stations at Loch Ness, Lough Derg, Enniskillen, Carrybridge and Lough Ree. Additionally the RNLI has more than 1,000 lifeguards on over 240 beaches around the UK and operates a specialist flood rescue team, which can respond anywhere across the UK and Ireland when inland flooding puts lives at risk.

The RNLI relies on public donations and legacies to maintain its rescue service. As a charity it is separate from, but works alongside, government-controlled and funded coastguard services. Since the RNLI was founded in 1824 our lifeboat crews and lifeguards have saved at least 140,000 lives. Volunteers make up 95% of the charity, including 4,600 volunteer lifeboat crew members and 3,000 volunteer shore crew. Additionally, tens of thousands of other dedicated volunteers raise funds and awareness, give safety advice, and help in our museums, shops and offices.

Learn more about the RNLI

For more information please visit the RNLI website or Facebook, Twitter and YouTube. News releases, videos and photos are available on the News Centre.

Contacting the RNLI - public enquiries

Members of the public may contact the RNLI on 0300 300 9990 or by email.


The RNLI is a charity registered in England and Wales (209603) and Scotland (SC037736). Charity number 20003326 in the Republic of Ireland