Digital Guidelines

See how we structure web content, and which templates and components are available to use. Plus, the user-centric principles we follow in all RNLI digital projects.

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    Digital principles

    It’s important to follow best practices and aim for high standards when creating and maintaining websites, apps and other digital products. That’s why we’ve created a set of overarching principles to guide our work. These cover our Sitecore properties like RNLI.org, and also act as a reference point for other projects.

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    Layout and structure
    Our web pages are built on a flexible grid with multiple layout options. This adapts depending on the device the website is being viewed from.
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    Templates
    Templates are a great starting place for the most common types of pages used across the RNLI's website.
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    Components
    We have a wealth of functional components that can be combined to create unique pages across RNLI.org. They provide reusable solutions to common design problems while supporting a consistent user experience.
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