Our strategy

Working together with partners and communities, we aim to educate, influence, supervise and rescue those at risk from drowning.
Working together: lifeboat crew member and lifeguard help a swimmer to shore.

Photo: RNLI / Nigel Millard

Working together: lifeboat crew member and lifeguard help a swimmer to shore.
See our purpose, vision and values
Group shot of RNLI crew members
Our philosophy
To provide our lifesaving service using volunteers wherever possible, with voluntary donations supplying the funds needed to do so.
See our purpose, vision and values
See how we save lives
Exercise between Scarborough D-class inshore lifeboat and lifeguards. Lifeguard supporting casualty in the water.
How we operate
We provide lifeboats; a seasonal lifeguard service; coastal safety, research and education programmes; and flood response.
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See our plans for the future
swim safe lesson in progress
Our long-term goals
By 2024, we’re aiming for a 50% reduction in drowning in the UK and Ireland, and effective drowning prevention strategies around the world.
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Find out more
RNLI ASA Swim Safe taking place in South Shields
Safeguarding
As a lifesaving charity, we believe in prioritising the safety and welfare of our people. And sometimes this means we need to do more to protect the most vulnerable in our society.
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Donate now and power volunteers through the storm

You can help our crews through the Perfect Storm this winter. They’re needed more than ever, and people still get into danger at sea. But we don’t have the funds to give our volunteers everything they need. Donate today – and make a huge difference.